Marketing Missouri
Showing The Love
In one of the biggest economic development marketing efforts in state history, Missouri Partnership launched an aggressive national campaign to highlight businesses’ success stories across the state to promote the benefits and values of a business expanding or relocating to Missouri. The “Missouri Loves Company” campaign is designed to show why Missouri is the perfect match for businesses looking to grow.
Missouri Partnership launched its “Missouri Loves Company” marketing campaign in October 2023. The campaign includes a dedicated microsite with a matchmaking-inspired landing page for site selection consultants and prospective executives to explore Missouri’s pro-business benefits and read about other companies’ experiences.
The “Missouri Loves Company” campaign features “Love Stories” from Missouri companies, which are mini case studies touting their success in the state.
Missouri Partnership launched an aggressive paid media strategy on LinkedIn and Facebook to maximize the campaign’s exposure.
The new campaign generated tremendous interest from in-state media, leading to significant positive news coverage from outlets across the state. Total Reach: Nearly 5 Million
The campaign’s popularity led to a new partnership with Missouri’s very own globally successful Build-A-Bear. Our team collaborated with Build-A-Bear to create custom bears.
Earned Media
Missouri Partnership delivers key messaging to business executives across the globe to keep the spotlight on Missouri.
Missouri spokespeople played a crucial role in Forbes’ analysis of the highly-anticipated U.S. Census of Agriculture.
Nikkei Asia highlighted Missouri's assets for foreign investors, including the state's strategic location & transportation system, strong manufacturing industry, and workforce development programs like Missouri One Start.
Construction Executive featured Principe’s new facility in Columbia, Missouri. Missouri Partnership worked with Principe to land their new $200 million facility in the state. The article positioned Missouri as a leader in the food and agriculture industry.
-
![Forbes]()
Nine Takeaways From The 2022 US Census Of Agriculture
81.4M Unique Visitors per Month
-
![Nikkei Asia]()
"Transportation Network significantly improved": Missouri Governor Encourages Corporate Expansion
28.75M Unique Visitors per Month
-
![Construction Executive]()
Bringing Home the (Fancy Italian) Bacon: How to Build a Next-Gen Food Plant
50,000 Unique Visitors per Month
-
![Business Facilities]()
Missouri: At The Ready For Industry
-
![Consultant Connection]()
Celebrating the Nation's Top Economic Developers
-
![Business Facilities]()
Missouri Business Attraction Project, American Foods Group, Wins Business Facilities' 2023 Impact Award
-
![German American Chamber of Commerce of the Midwest]()
Missouri's Award-Winning Relationship With Germany
-
![OUTdrive]()
Attracting New Business to Missouri
Advertising
Missouri Partnership has a robust and targeted advertising program. We use digital advertising to bring awareness to the state and increase interest from businesses.
LinkedIn, Facebook, X, and Instagram are platforms that allow us to engage with millions of people across the globe, and to target users very precisely based on various criteria. This granular targeting helps us ensure ads are shown to the most relevant people, increasing the likelihood of engagement and conversions.
Missouri Partnership also targets business executives and site location consultants through advertisements and editorials in trade publications such as Expansion Solutions and Business Facilities.
Ad used for SelectUSA, an FDI event
We serve ads to attendees at events and trade shows by geofencing. This tactic sets up a virtual perimeter around the venue, so when someone enters with their smartphone or other devices, they receive targeted ads or notifications based on their location. It's a way to reach prospects during the event, and even after thanks to retargeting.
Previous:
Next: